From HTML to a Modern WordPress Solution

Overview

Select Transport Partners faced significant challenges with their outdated HTML website, including poor SEO performance, slow load times, and numerous JavaScript errors. Scarlett’s Web, Inc. stepped in to deliver a custom-designed WordPress solution, replacing the old site with a modern platform optimized for performance and usability. The new website not only resolved technical issues but also provided a visually appealing and functional experience for their users.

Key Results Achieved

1. Modern WordPress Development:

   • Rebuilt the site on WordPress, eliminating outdated HTML and JavaScript errors.
   • Designed a custom theme tailored to Select Transport Partners' branding and business needs.

2. Improved SEO and Performance:

   • Optimized images, scripts, and metadata to significantly enhance page speed and search engine rankings.
   • Resolved critical performance issues caused by oversized images and faulty scripts on the previous site.

3. Custom Page Design:

   • Created visually appealing and user-friendly pages, providing a more professional online presence.
   • Delivered an intuitive layout, improving navigation and accessibility for users.

4. Rapid Deployment:

   • Completed the project within a short timeline, ensuring the client’s new site was live and functional as quickly as possible.

Strategic Contributions

1. Performance Optimization:

   • Reduced page load times by optimizing assets and removing inefficient code.
   • Ensured the new site met modern performance standards, enhancing the user experience.

2. SEO Enhancements:

   • Integrated on-page SEO best practices to improve visibility and search engine rankings.
   • Enhanced content structure and metadata to align with current SEO standards.

3. Custom WordPress Design:

   • Designed and developed a WordPress site from scratch, reflecting the company’s brand identity while providing scalability for future updates.

4. Client Collaboration:

   • Worked closely with the client to understand their needs, ensuring the final site was aligned with their goals and expectations.

Scarlett’s Web, Inc. transformed Select Transport Partners' online presence with a modern, high-performing WordPress website. By resolving technical issues, enhancing SEO, and creating custom pages, we delivered a solution that positions the company for continued growth and success. This project underscores our commitment to providing tailored, efficient solutions for our clients.