Esperanza Coffee Imports, a family-owned business with over 70 years in Guatemalan coffee exporting, needed a cohesive brand identity and a digital presence that reflected their rich heritage. Scarlett's Web, Inc. delivered a full suite of solutions, including branding, logo design, print collateral, and a visually captivating WordPress site. The result is a seamless online and offline experience that connects their history with their vision for the future.

Key Results Achieved

• Comprehensive Branding: Designed a distinctive logo and cohesive branding system, including business cards and other print collateral, to align with the company’s heritage and values.
• Immersive Storytelling: Developed a visually engaging website that narrates the journey of their first coffee farm, La Esperanza, and showcases their dedication to quality, sustainability, and community.
• Showcasing Coffees: Created an intuitive 'Coffees' section to highlight their diverse offerings, sharing the unique stories of each growing region and producer.
• Responsive Development: Built a fully responsive site that delivers a seamless user experience on desktops, tablets, and mobile devices, making it easy for visitors to explore their offerings.
• Ongoing Content Management: Provide regular updates to their offerings and content, ensuring the website remains fresh, relevant, and aligned with their evolving portfolio.

Strategic Contributions

• Branding and Print Design: Created a comprehensive visual identity, from designing a logo to producing business cards and print collateral that reflect the brand’s authenticity and professionalism.
• Custom WordPress Development: Built a responsive WordPress site with rich visuals and storytelling elements, providing an intuitive platform to showcase their coffee offerings.
• Content Organization: Structured website content to highlight their rich history, values, and coffee-growing regions while engaging visitors with easy navigation.
• Ongoing Collaboration: Continue to manage updates and additions to their website, helping them adapt and grow their online presence as their business evolves.

Scarlett's Web, Inc. created a comprehensive digital and print experience for Esperanza Coffee Imports, blending tradition and modern design. From branding and logo creation to print collateral and a responsive WordPress site, we helped tell their story across platforms. Our ongoing partnership ensures their brand remains vibrant and connected to coffee lovers worldwide.