Comprehensive WordPress Redesign
Envision Response, a boutique agency specializing in direct response television (DRTV) and creative advertising, sought to revamp their outdated website to better showcase their innovative services and extensive portfolio. Scarlett's Web, Inc. undertook a comprehensive redesign, implementing a custom WordPress solution with Custom Post Types (CPT) and Advanced Custom Fields (ACF) to facilitate easy management of new case studies and projects. This overhaul not only enhanced the site's visual appeal and user experience but also addressed significant SEO issues from the previous site, achieving a 100% SEO score on Ubersuggest.
Key Results Achieved
- Enhanced User Experience: Developed a visually engaging and intuitive website that effectively highlights Envision Response's creative capabilities and diverse portfolio.
- Streamlined Content Management: Utilized CPT and ACF to enable seamless addition and management of case studies and projects, empowering the client with greater control over content updates.
- Significant SEO Improvement: Resolved critical SEO issues from the previous site, elevating the Ubersuggest SEO score to 100%, thereby enhancing search visibility and organic traffic.
- Responsive Design Implementation: Ensured the website is fully responsive, providing an optimal viewing experience across all devices, which is crucial for user engagement and retention.
Strategic Contributions
- Custom WordPress Development: Designed and developed a tailored WordPress theme that aligns with Envision Response's brand identity and showcases their expertise in DRTV and creative advertising.
- Advanced Content Structuring: Implemented CPT and ACF to create a flexible content structure, allowing for easy updates and scalability as the portfolio grows.
- Comprehensive SEO Overhaul: Conducted an in-depth SEO audit to identify and rectify issues, including optimizing metadata, improving site speed, and ensuring proper indexing, resulting in a perfect SEO score.
- Client Empowerment: Provided training and support to the Envision Response team, enabling them to efficiently manage and update website content, fostering independence and timely content delivery.
Ā
Scarlett's Web's holistic approach to web design and development transformed Envision Response's online presence into a dynamic and user-friendly platform. The integration of advanced content management tools and a focus on SEO excellence not only improved site aesthetics and functionality but also significantly enhanced search engine performance. This project exemplifies Scarlett's Web's commitment to delivering customized solutions that drive client success in the competitive digital landscape.