Inspiring Change Through Design & Branding

Changing Paths NC II is a family-owned business dedicated to guiding men and women through a 12-step, 12-month residential recovery plan. Their mission is to empower clients to embrace a safe, sober lifestyle with tailored treatment plans. Scarlett's Web, Inc. partnered with Changing Paths NC II to design a custom website and branding package that communicates their values and connects with those seeking help.

Key Results Achieved

• A Purpose-Driven Website: Designed and developed a modern, user-friendly website that reflects their mission of hope, recovery, and transformation. Integrated intuitive navigation to make it easy for visitors to find key information about their services.
• Responsive and Optimized: Built a mobile-friendly, fully responsive site that works seamlessly on all devices. Optimized for search engines to improve visibility and ranking, attracting more potential clients.
• Comprehensive Branding: Created a new logo, color scheme, and visual identity that embody their mission and values, enhancing their brand recognition.
• Support and Growth: Provided ongoing consultation and support, helping Changing Paths NC II maintain and grow their online presence.
• Improved Engagement: Delivered measurable results, including increased website traffic, better engagement, and higher client inquiries.

Strategic Contributions

• Custom Web Design: Developed a website tailored to Changing Paths NC II’s audience, with a clear focus on accessibility and ease of use.
• Brand Identity Development: Designed a cohesive branding package, from logo creation to a visual identity that communicates trust, recovery, and transformation.
• SEO and Marketing Strategy: Implemented search engine optimization and supported a marketing strategy to boost online visibility and connect with those in need.
• Ongoing Partnership: Collaborated closely with their team to provide support and ensure their online presence continues to thrive.

Scarlett's Web, Inc. is proud to have partnered with Changing Paths NC II to create a digital platform and branding that reflect their inspiring mission. The website and branding package have helped them reach more people and share their message of hope. We look forward to continuing this partnership to support their ongoing success.